The Business Owner's Guide to Choosing a Web Developer
Hiring a web developer is a big decision. Here's how to evaluate candidates, ask the right questions, and avoid common pitfalls.
Know What You Need First
Before you talk to anyone, get clear on your goals. Do you need a simple brochure site or a full e-commerce platform? Will you need ongoing maintenance? Do you have brand guidelines or is that part of the project? The more specific your brief, the more accurate the quotes you'll receive.
Portfolio Over Promises
Anyone can say they build great websites. Ask to see live examples. Click through them on your phone. Check the page speed. Look for attention to detail — consistent spacing, working links, polished mobile experience. The portfolio tells you what the sales pitch won't.
Red Flags to Watch For
- No clear process or timeline — just 'we'll figure it out'
- Rock-bottom pricing that seems too good to be true (it is)
- No mention of SEO, performance, or mobile responsiveness
- They can't explain their tech choices in plain language
Communication Matters Most
Technical skill is table stakes. What separates a good developer from a great one is communication. Do they listen to your goals? Do they explain trade-offs clearly? Do they respond within a reasonable time? You'll be working with this person for weeks or months — make sure the relationship works.
Invest in the Right Partner
Your website is often the first thing a potential customer sees. It's worth investing in someone who treats it with the same care you treat your business. Find a developer who understands your industry, communicates well, and delivers quality work — then build a long-term relationship.